Our friends over at Plaid have embarked on their second annual tour, this time hitting up the west coast.

They’ve outfitted a van with lots of high tech gear so you can watch their progress at PlaidNation. They’re out visiting lots of brands and firms spreading their message:

“PlaidNation is a rolling celebration of creativity and a demonstration of social media in action. It’s a Plaid van driving through the country meeting creative, marketing, brand and internet workers, and sharing Plaid love. Oh yeah – and every aspect of the tour is broadcast HERE on plaidnation.com. Like the best reality show, but more.”

Check out the GPS map on the PlaidNation homepage, too — we built it for them. :)