Make Your Company Indispensable Online
Monday, October 12th, 2009Most website owners now realize that, in order for their site to remain popular and successful, it needs to evolve. Exactly how it should evolve, however, isn’t always easy to determine. Should you blog or tweet or implement some other buzzword you’ve heard lately? Should you do what your competitors have already done? Although these changes and ideas certainly have merit, by focusing just on these approaches you will constantly be playing catchup.
Instead, I suggest thinking about your customers first and how you can use the internet and technology to make their lives easier. Sure, a blog or twitter stream lets your customers hear from you more readily, and this communication has tremendous value. However, this added communication doesn’t necessarily make you any less dispensable to the customer. Rather, to become truly indispensable, you need to offer them new services and features that they come to depend on.
